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In 1995,
two well known sportscasters, anchorman Dan Patrick of ESPN Sports and
CBS on course golf analyst, Gary McCord, used this term to add color
to their sports commentary. Since then, it's become a
popular phrase used by many to describe outstanding sports
performance.
Upon hearing the uniqueness of
this spoken phrase, Mike Rafferty, president and founder of Fuego/Fuego,
Inc., Larry Gustafson, Chief Operating Officer, and the rest of
the marketing team put their own spin on the term. The team created
its own stylized version of the word, added a tag line, had it trademarked
- and the rest is history.
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Our company is
very excited to offer the local golf course pro shop a fine line of
Men's & Women's golf apparel at affordable pricing. Our
apparel is made from the finest, ring-spun combed cotton and the
newest synthetic materials available. Simply stated, our
apparel line must meet the following criteria:
affordable, comfortable and fashionable.
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